Link Back only?

Discussion in 'Business & Marketing' started by Archaeon, Feb 25, 2016.

  1. Archaeon

    Archaeon Resident Game Owner

    I don’t profess to be anything other than a complete novice when it comes to this whole advertising malarky. Historically I’ve relied almost entirely upon word of mouth to put groups together. So this may be a rather daft question but I’m going to ask it anyway.

    Why do some people opt to have advertising forums that only allow ‘link backs’ and not ‘first time’ adverts? Does it really make that much different? What do you achieve with such things?
  2. Kitsufox
    Caffeine Fix

    Kitsufox Resident Game Owner

    I've not run into it myself, but it might be that they want to control where their advertisements get to and don't want to play host to bunches of adverts from places they don't think they're like the recruits from. It's the only potential logic for it I can think of right now...
  3. Star Army

    Star Army Resident Game Owner

    When I had an ad board, my solution was to use a robot to pull their ads from an RPG directory and post their ad on my ad forum, then I (manually) posted a linkback that had included a link to the ad on my site so they could see it was a real linkback. If you found their ad, you could do this manually by posting a copy of their ad on your ad board, then posting in their linkback forum.

    Alternatively, you could just avoid bothering with their site and move on to the next one.

    As for me, I recently deleted my ad board. I don't think it did my site any good to exchange ads with other RP sites. We've got to bring in new people from outside the RP community, not feed on each other's boards like cannibals.
    Archaeon and Death Kitten like this.
  4. Death Kitten

    Death Kitten Teenage Mutant Ninja Turtle Game Owner

    I absolutely agree with this. I've just been trying to figure out the best way to bring in fresh blood. I want to make posters and fliers, but I hesitate to do so until my site is at least a little more mobile friendly. I'm working on a compromise on that front right now, because I don't know enough to do it from scratch in the near future.
    Star Army likes this.
  5. Archaeon

    Archaeon Resident Game Owner

    I've been tempted to do this myself. It just seems like everyone just goes round in circles posting ads. But I'm not convinced that any players really make much use of it. I think affiliates are great. Like minded groups linking together, but then we have very few and are pretty picky about who we link with. Some boards seem to have hundreds.

    Fresh blood is exactly what we need. I'm just not sure what the best way to draw that fresh blood in is!
    Death Kitten and Star Army like this.
  6. Death Kitten

    Death Kitten Teenage Mutant Ninja Turtle Game Owner

    My thought is to post flyers in game stores, comic shops, and conventions. My hold off currently is Nova isn't very mobile friendly yet (Nova next says it'll fix this, but there's no target release date), so I'm trying to improve this before I create my flyers. I also thought that writing classes at community colleges might not be a bad place to advertise.
  7. webs

    webs Resident Game Owner

    Honestly, I think some people just don't want to do site-to-site adverts but still want to ensure they have a chance at pulling in some members from it. I don't actively link to other sites unless I feel like it (it's a very nice, calming, and repetitive task which I find helps me calm down or if I'm unmotivated) and primarily link back.
  8. majoreave

    majoreave Newcomer Game Owner

    I no longer do site-to-site advertising. Instead, I focus on directories and communities (like this one) to get the word out. Discord advertising directories are also a great place to find people who are interested because all it takes is one click of the button to join the Discord, and the link is always provided in the same post.