Signal Boosting: Automating Site Announcements

How to update multiple social media accounts at the same time.

  1. Shriker
    So you want to get the word out about the latest and greatest feature or plot, right? So you log in to your Twitter account and post an update, you then log into your Facebook page, your Google+ page, and your Tumblr account. Now, what if I told you that there was a way to do this all automatically ? I know that many people are already familiar with Facebook’s option to auto-share tweets, but you can get a lot more complex (and efficient!) with it than that.

    RSS Feeds are the meat and potatoes of this process. If you have access to RSS (Rich Site Summary) feeds on your site, then you are able to invoke a lot of magic. RSS feeds use standard web feed formats to publish frequently updated information: blog entries, news headlines, audio, video. People, or even other web sites and robots, can then subscribe to your feeds in order to get your most recent and up to date content. The vast majority of web sites have some sort of built in RSS feed. The trick to using them though, is to put them to work for you.

    IFTTT is short for "If This Then That." IFTTT is a wonderful service that allows you to create recipes using Triggers (something new is posted to Facebook, you're tagged in a photo, checking in via Foursquare, a new item appears in an RSS feed, etc), Channels (Twitter, Facebook, Tumblr, Buffer, etc.) , and follow them up with an action (post a Tweet, send me an SMS, send me an email, etc).

    The possibilities when using IFTTT are just about limitless. To make using IFTTT even easier, there are public recipes that you may use and add to your account. So you don't even have to go through the process of setting things up yourself. You'll find that a lot of the work has already been done for you.


    Buffer is a great way to queue up a bunch of posts and release them all on a set schedule. Currently Buffer supports: Twitter, Facebook (pages and profiles), LinkedIn (profiles, groups, and pages),, and Google+ (pages only). If I know that an RSS feed is going to be “spammy” and get new content very frequently, then I’ll often send it to Buffer. The RSS feed posts then are entered into a Buffer queue and are released in batches using a schedule that I pre-define. Schedules like this are also fantastic for queuing up posts to go off whenever I’m on vacation.

    Buffer also allows you to share access to your social media accounts without giving anyone your passwords. This is a great feature for people who want to collaborate securely regarding their site's updates.

    While not as popular these days, you can also use Google Feedburner to automate a few basic things. Feedburner allows you to automatically post your RSS feed to Twitter, and also supports a ping (PingShot) service, which will notify interested sites whenever your RSS feed has a new update. This can be somewhat useful for search indexing, but it is not a robust cross-platform solution like that which IFTTT and Buffer offer.

    Go forth and spread your announcements!
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